North Reading, MA · Available for new work

Websites for the businesses down the street.

I’m Luke Brickley. I build, fix and look after websites for local service businesses — salons, shops, contractors, property managers. No agency in the middle: you talk to the person doing the work.

Get a free site review See the work

Direct line to me, start to finish
Fixed price, quoted before I start
Most sites live in 2–3 weeks

Selected work

Three businesses, three very different problems.

Every one of these is a real site you can open right now. Same approach each time: figure out what a customer needs to do, then get out of their way.

thevintnerspour.com

Before

The Vintner's Pour home page - a vineyard at dusk behind the headline Long Island's Premier Sommelier-Led Wine Tastings, with Book Your Experience and Call Us buttons.

Wine & events · Long Island

Every path on the page ends in a booking.

Andrew’s tastings are private and by appointment — there is no walk-in trade to catch. So the site does two things and stops: it lays out the three formats he runs (wine flights, tasting parties, wine intensives), and it makes booking or calling impossible to miss. The number sits in the nav, in the hero, and tappable at every screen size.

New build
Booking flow
Click-to-call

Visit the site

jamietrickettstays.com

Before

Jamie Trickett Stays home page - a hot tub looking out over the White Mountains, the headline Mountain and Florida Getaways Hosted by Jamie Trickett, and the start of the property collection.

Short-term rentals · NH & FL

Built to win the booking back from the platforms.

Jamie hosts homes in New Hampshire and Florida, and every booking that comes through a marketplace takes a cut on the way past. The whole site is pointed at making direct the obvious choice: Why book direct is a top-level nav item, and Book Direct is the last button you meet on any route through the collection.

New build
Direct booking
Property pages

Visit the site

beautybyhilary.com

Before

The Beauty by Hilary testimonials page - a Share Your Experience button above a two-column grid of client reviews.

Salon · Reading, MA

Her clients write the marketing.

People tell Hilary she is exceptional constantly — it just lived in texts and DMs where nobody shopping for a stylist could see it. Now there is a Share Your Experience button on the site: clients submit, Hilary approves from an owner login, and the wall of reviews keeps growing without either of us touching the code.

New build
Review collection
Owner login

Visit the site

What I do

Websites first. Everything that keeps one working, second.

Pick one thing off this list or hand me the whole lot. Most people start with a build or a refresh and keep me on for upkeep.

New websites

A site built from nothing — structure, copy layout, design and build. Fast, readable, and yours to keep.

Refreshes & rebuilds

You already have a site, it’s just old, slow, or broken on phones. I keep what works and rebuild the rest.

Contact & inquiry flow

Forms that actually arrive, click-to-call, quote requests, booking links — routed to the inbox you really check.

Local SEO basics

Google Business Profile, page titles, local schema, the map pack groundwork. No jargon, no monthly mystery retainer.

Reviews & reputation

A simple way to ask happy customers for reviews, and somewhere on the site those reviews are actually seen.

Ongoing upkeep

Hosting, backups, uptime checks, and the small edits that pile up. You email me, it gets changed.

How it goes

Three steps. No discovery phase, no deck.

You’ll know what it costs and roughly when it’s done before anything gets built.

Step 01

I look at what you have

Free, no obligation. I go through your current site (or lack of one) the way a customer would and write up what’s actually costing you calls.

Written review, plain English
Fixed quote and timeline
No pitch deck, no pressure

Step 02

I build it

You see it early and often on a real link, not a PDF mockup. Two rounds of changes are baked in — and I don’t nickel-and-dime the small stuff.

Live preview link from day one
Copy and photos sorted together
Typically 2–3 weeks to launch

Step 03

I keep it running

Launch is the easy part. I stay on for hosting, updates, and the edits that come up — new hours, new prices, a new service you added on Tuesday.

Hosting, backups, uptime
Edits by email, no ticket system
Month to month — cancel anytime

Clients

In their words.

Two clients, two quotes — one of which isn’t written yet. I’d rather show you the empty space than make something up.

If you’re looking for tech support, I highly recommend working with Luke Brickley. He is driven, responsive, resourceful, and clearly committed to developing his skills as a young entrepreneur. Luke was a great help with my website, and I have no doubt he will be successful in whatever path he chooses.

Hilary Cohen beautybyhilary.com · Reading, MA

Quote coming soon

Andrew’s testimonial is on its way. When he sends it, it goes here word for word — nothing invented to fill the gap. Until then the site itself is the reference: it’s live, and it’s linked at the top of this page.

Andrew thevintnerspour.com

Who it’s for

If people find you on a phone, we should talk.

Salons & barbers
Restaurants & bars
Wine shops & bottle shops
Property managers
Contractors & remodelers
Landscapers
HVAC & plumbing
Cleaning services
Auto shops
Gyms & studios
Dentists & medical offices
Cafés & bakeries
Photographers
Realtors
Pet care & grooming

Mostly North Reading and the towns around it — Reading, Wilmington, Andover, Wakefield, Lynnfield, Middleton, Danvers. Happy to work further out too; it just means more calls and fewer coffees.

Contact

Free site review. No strings.

Send me your website — or tell me you don’t have one yet — and I’ll go through it and write back with what I’d change and what it would cost. If the answer is “you’re fine, don’t spend the money,” I’ll tell you that too.

Email me for a review See the work first

luke@brickleyautomations.com
North Reading, Massachusetts
Replies same day, most days.

What you get back

01 What a customer hits first How your site loads and reads on a phone, and where someone gives up.
02 Whether you can be contacted Do the forms work, does the number tap to call, does anything get lost.
03 How you look in local search Google Business Profile, titles, and the basics the map pack cares about.
04 A fixed price to fix it One number, one timeline. Or an honest “leave it alone.”

Usually back within 2 business days · No cost, no call required