Local SEO
Clean up your website structure, page titles, descriptions, local keywords, and review visibility — so nearby customers can better understand and find your business on Google.
Get a Free Website ReviewWhat it is
Local SEO cleanup isn't about tricks or chasing algorithms. It's about making your website clear and organized enough that Google — and the person searching — can quickly understand who you are, what you do, and where you do it.
For a local business, most of the wins are practical: page titles that actually describe your services, descriptions that read well in search results, a sensible page structure, and consistent information across your website and Google Business Profile. Small fixes, done properly, help the right nearby customers find you.
Where I start
A quick review usually surfaces the same handful of issues on local business websites.
Generic or missing page titles that don't mention your service or town.
Weak or duplicate meta descriptions that hurt click-throughs from Google.
One long page instead of clear service and location pages.
No local keywords — your town and nearby areas aren't mentioned naturally.
Reviews are hard to find, so trust signals are hidden from visitors.
Inconsistent business info between the website and Google Business Profile.
The work
Practical, on-page improvements — no jargon, no guarantees I can't keep.
Who it's for
Local SEO cleanup helps if you rely on nearby customers finding you online.
Based in North Reading, MA and working with businesses in Reading, Wakefield, Wilmington, Andover, Woburn, Burlington, and nearby towns. See local help near you →
Related services
Get a free, practical review of your website, local SEO, reviews, and lead capture setup — with 3–5 improvements you can make.
Or reach me anytime at lukebrickley009@gmail.com